The right package insert for your customers

15 November 2021

7 mins

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The process of dispatching goods to customers is no longer simply a matter of posting items and having them unpacked. Receiving the products has become an important Customer experience developed. To engage your customers, you should build on this very point. On the one hand, the design of the Packaging On the one hand, this is important in itself; on the other hand, you can Stand out easily with little extras and make a lasting impression with your orders. We’ll explain in just a few steps how you can bring a lot of joy to your customers with small parcel inserts.

The benefits of parcel inserts

A small token of our appreciation
Actively thanking your customers for their order is a sign of courtesy and helps you to stay in their memories.
Surprise
By including little extras, you can make the most of the element of surprise when your customer opens their parcel. After all, who doesn’t love receiving a little something out of the blue?
Positive perception
When your parcel arrives at your customers’ doorsteps, they are usually already in a positive frame of mind, as they are delighted to receive their eagerly awaited order. When they then open the parcel, customers take in the entire contents and pay just as much attention to the inserts included in the parcel.
Distinctiveness
In a jungle of many different manufacturers and companies, you need to stand out from the competition in a targeted way. With parcel inserts, you can achieve this and leave a lasting, positive impression.
Cost factor
A major advantage for you is, above all, the low cost involved. Parcel inserts are so popular, amongst other reasons, because they require little time, staff or money. This means you can achieve great results with minimal effort.

General tips on designing your parcel insert

Branding
As a general rule: keep branding to a minimum and as small as possible. Offer your customers added value, and they’ll remember you positively. Clunky, large-scale advertising tends to be viewed less favourably in this context. So try to use your logo sparingly but thoughtfully.
GKeep up with the times
Design your parcel inserts to match your brand identity and, above all, to suit your target audience. For suits, we recommend simple yet elegant business cards or a handwritten note on high-quality paper, whilst for colourful children’s clothing, a cheerful and colourful insert is more appropriate. These could also be craft templates or colouring pictures. We can also provide you with our Graphic design trends for 2021 Recommend.
Make it personal
By addressing customers directly or including a greeting, you or your company will come across as much more approachable. Consider whether you’d like to add a personal touch to your parcel inserts. Small cards work well for this – either with a handwritten note or printed with your message. If you’re looking for inspiration, we’ve also put together a round-up of the best Hand-lettering fonts.

Customisation
Make your parcel inserts as personalised as possible. Based on the order, you can make a rough estimate of your customer’s preferences. Perhaps there have been previous orders that you can also draw on to tailor the parcel insert perfectly to your customers. For example, if someone orders a particular product at regular intervals, include a voucher specifically for that product. This way, you not only cater to your customers’ tastes but also boost customer loyalty and your sales rate.
Format, content & feel
When it comes to inserts such as flyers, vouchers, greeting cards and other printed materials, there are a few things you should bear in mind. Keep all your accompanying information as brief and concise as possible. Express yourself clearly and concisely, and include a clear call to action such as ‘Redeem the voucher with your next order’. Try to stand out by using unconventional formats. Ask your printer about the creative options available, such as die-cut cards in freeform shapes, extra-large sizes, … there are no limits to your creativity. As long as the card fits in your parcel. The feel of the card is also important, as it helps you stay in your customers’ memories. You can choose between different types of paper and finishes, conveying a sense of quality to your customers. Also make sure that your product selection aligns with your target audience. Do your products stand for sustainability? Then use recycled paper, for example. With simple touches like these, you can make your customers’ unboxing experience unforgettable!

Types of parcel inserts

1 | Greeting cards, Postcards & Business cards

Nice designed Cards are perfect as a little treat for your customers. As always, the rule here is: less branding is more. Design your Greeting cards so that your customers will want to keep them, hang them up or give them as gifts. This way, you’re not only making your customers happy, but also ensuring indirect advertising amongst their friends and acquaintances.

druck.de-Tip: Of course, your brand doesn’t have to get lost in the mix. The reverse side is perfect for small calls to action. For example, print your social media channels on your card with a slogan such as ‘Follow us’. QR codes are also popular. When quickly scanned, these will direct your customers to your website and generate traffic there. Link your QR codes, for example, to more mysterious calls to action such as ‘Have you discovered it yet?’ or ‘Let yourself be surprised!’, to pique your customers’ curiosity and ensure they scan the code.

3 | Voucher cards

The classic among parcel inserts: the Voucher cards. Create gift vouchers or combine greeting cards with a voucher code on the back, for example. General discount vouchers or personalised vouchers increase the likelihood of repeat purchases. Remember to include an active prompt, such as ‘Redeem on your next order’. This way, your customer will appreciate this little gesture and will keep your voucher in mind for future orders.

druck.de-Tip: A voucher with a fixed monetary value, such as ‘5 euros off your next order!’, is more popular than a percentage-based voucher. This is because the financial benefit is more obvious to your customers, giving them the feeling that they have saved a specific amount.

4 | Sticker

In this age of bullet journals, DIY guides and the like, well-designed designed stickers extremely popular. Witty slogans, cool motifs or cute patterns always go down well. Of course, your brand shouldn’t get lost in the mix, but at the same time it shouldn’t stand out in an overbearing way. Stickers featuring only your brand logo tend to be used less often than those with a neutral and cool design. That said, your brand doesn’t have to be lost in the mix. When designing, use your brand identity and incorporate your logo or name in a subtle way. Stickers like these are then happily applied and ensure a lasting impression on your customers.

druck.de-Tip: Make it special! Don’t just give a gift Sticker…but also put them to good use in your parcel. Wrap your products in tissue paper and seal it with your personalised sticker. ‘Made with love’, ‘For you’ and ‘Thank you’ are just a few suggestions for heartfelt stickers. They’ll make people even more excited to hold your products in their hands!

5 | Small promotional items

Small gifts such as Sticky notes, Biros, Key fob, Magnets and the like are also a great way to delight your customers. You can customise these with your own personalised design, thereby offering added value. We also recommend small Snacks or Sweets. Whether Mini pretzels, Jelly bears or small Small chocolate bars, you can also have these printed exactly to your liking. Depending on the season, you can also Gingerbread or Cinnamon stars Include these with your parcels. Everyone loves a little extra touch like this!