5 tips to make your exhibition stand at least 5 times better
We can’t guarantee it’ll be 5 times better, so let’s settle for ‘much better’. But if this headline has caught your attention, then let’s try to do the same with your exhibition stand. The same applies here: everyone else is boring – how can I stand out, and how can I ensure that visitors still remember me after the trade fair? Here are what we consider to be the most important tips for your trade fair stand.
1 | Interactive information as an ice-breaker.
You’re thoroughly prepared; you’ve spent a long time working on it, how to design your exhibition stand…that best engages visitors at your own exhibition stand, informs them about the latest products or services, and makes contact – that is, engages and draws them in – immediately after they take their first step onto the stand. But what about those visitors who actually don’t want that at all? Who’ve already been approached at countless stands and would simply like to take a look around in peace first? Don’t take it personally; instead, use ‘interactive ice-breakers’ such as displays or video screens. Once the visitor has shown an interest, you can still make contact, and the person being approached might feel a little less taken by surprise.
2 | and the interactive experience continues…
No, that’s not what any trade fair stand owner wants to hear, but trade fairs can get boring after a certain amount of time. And as is often the case at trade fairs, you need a distraction. “Do you remember that legendary game of Wuzzel back then at the trade fair in the druck.de Trade fair stand? By the way, we’ll need to order our printed materials for that again – best to do it straight away and in bulk.” Perhaps a little too optimistic, but the right distraction at the right time can work wonders for a brand. Whether it’s table football, VR experiences or photo booths, it has to be fun – then all visitors will associate something positive with the stand in question. And when you’re in a good mood, it’s easier to get into technical discussions…
3 | We’ve got nothing to give away, have we? Or do we?
What works online or via direct mail also works at a trade fair stand. Everyone likes to spend less, get more or win something completely free. Whether it’s a prize draw, a wheel of fortune or percentage-off vouchers, a trade fair stand is the perfect place for such promotions. Of course, it shouldn’t be too cheap and detract from the appeal of your product, but such promotions are still a good way to attract attention and draw visitors to the stand.
4 | Trade fairs make you hungry and thirsty
A simple human need. After hours of sensory overload, weary trade fair visitors usually long for refreshment, a coffee or some delicious snacks. This isn’t about large-scale catering or pre-warmed plates, but rather about offering the right little touches at the right time.
5 | Sustainable takeaways
They come in all sorts of shapes and colours, in various sizes and designs; some are cheap, others a bit more expensive. Promotional items, giveaways, gadgets And whatever they’re all called, they have one thing in common: the ‘recipients’ are delighted and take something ‘valuable’ home with them – the advertising message has, so to speak, been delivered. Whether Classic, unusual or sustainable promotional itemsThere are plenty of ways to delight your trade fair visitors.
