E-commerce Business Administrator – the apprenticeship in detail
A simple question: Do you think online shopping will decline in the coming years? Probably not. Hence the next question: Is there a job with better prospects than one in the e-commerce sector? Perhaps, but not many! That’s why now is the perfect time to start an apprenticeship as an e-commerce specialist at druck.at. Especially as, since 1 May 2020, this has been a standard apprenticeship with a permanent contract!
What does an e-commerce specialist do?
We found it rather difficult to narrow down the scope of work for e-commerce specialists, as it is vast and is likely to continue growing in the future. E-commerce specialists work wherever goods, services or other items are sold online. However, this profession is not comparable to that of a conventional sales assistant, as e-commerce specialists are also involved in the development of the associated website or online shop., on Lkept up to date and constantly optimised.
In addition to setting up a website or online shop, specific shop management systems are also utilised and adapted to the specific requirements. For instance, the goods offered in the shop must be managed and presented to the end customer in the clearest possible way (for example, by optimising the navigation or search functions). Furthermore, there are numerous digital ways to draw customers’ attention to the products or services offered in the online shop. Social media, display marketing (digital advertising banners, images, videos or animations) and SEO product descriptions (product descriptions optimised for search engines to attract more customers) are just a few examples of these options. Similarly, nurturing existing customers, answering their queries and identifying their needs or trends all play a major role in staying one step ahead of the competition.
What skills must an e-commerce specialist possess?
Wouldn’t it be better to ask which ones aren’t? The good thing about ‘modern’ professions is that they continue to evolve. So anyone aiming for a traditional profession that has remained unchanged for decades is completely in the wrong place here. An e-commerce specialist must cover numerous areas and roles, but that is precisely what makes it so appealing! When it comes to marketing, new opportunities will constantly arise to market the products or services of a web or online shop in a targeted manner. Technical advancements will also continually open up new sales channels, as online sales are still in their infancy and represent a comparatively young business sector.
It is precisely the shift in consumer behaviour during the coronavirus crisis – with the trend towards online shopping – that opens up new job opportunities for e-commerce specialists virtually every day – and this requires flexibility and a willingness to learn new things.
Future prospects
Perhaps the term ‘rosy’ is not one recognised in the business world, but it would most aptly describe the future prospects for e-commerce professionals. Not only international market leaders but also many small and regional providers are already relying on online sales – and are likely to do so even more in the future. So there’s plenty of work to be had, and with our e-commerce business assistant apprenticeship programme at druck.at, we aim to provide the best possible preparation for this future! Interested?
Key facts about the e-commerce assistant apprenticeship at druck.at:
- Duration of the apprenticeship: 3 years
- Duration of vocational training: 10 consecutive weeks per year of apprenticeship
- Why e-commerce in particular? Forward-looking, modern, with plenty of opportunities for further training.
