Top 5 graphic design trends for 2025

7 January 2025

5 min

A new year is just round the corner, bringing with it more exciting changes to the world of graphic design. Which trends will continue to shape our work and which fresh Trends in the design scene in 2025 We’ve put together a selection of the trends that will shape the coming year. From timeless styles that are making a comeback to innovative approaches that take you by surprise – we’ll show you which elements are set to stand out in the creative landscape. As always, the Pantone Colour of the Year provides inspiration and sets a clear direction for the design world. Discover Now, which Creative Highlights 2025 What to expect from us and how to use the latest design trends you can earn points.

“Liquid Retro typography” is one of the most exciting trends in graphic design for 2025. Designers are increasingly turning to these typefaces to set themselves apart from the minimalist, geometric fonts of recent years. The curved lines and organic shapes of Liquid Retro fonts combine nostalgic retro elements with a modern, creative aesthetic – perfect for conveying emotion and individuality in designs.

A key factor in the popularity of this trend is the growing importance of animations and moving graphics in digital media. The flowing forms of Liquid Retro typography really come into their own in animated designs, conveying dynamism and energy. Brands utilise this effect particularly on social media and in advertising to attract attention and create a distinctive visual identity.

Liquid Retro Fonts can be used in a wide range of areas: from the fashion and music industries to art projects and event promotion. Combined with bold colours and daring layouts, they create designs that exude both a nostalgic feel and a modern freshness. Anyone wanting their projects to stand out in 2025 should harness the creative power of this typography.

The ‘rewilding trend’ has established itself as a significant style within the graphic design scene and will continue to gain relevance in 2025. Inspired by the nature conservation movement of the same name, which focuses on restoring natural habitats, this approach translates the principle of reconnecting with nature into visual designs. The aim is to create a stronger connection between people and nature – a theme that is becoming increasingly important in an increasingly digital world.

Characteristic of the ‘rewilding’ style are hand-drawn illustrations, organic shapes and an earthy colour palette that reflect the diversity and harmony of nature. These elements create a sense of authenticity and tranquillity that can be used effectively in both print and digital media. This trend is particularly popular with brands and projects that emphasise values such as sustainability and environmental protection.

Another key aspect of the rewilding trend is the focus on eco-friendly materials and sustainable design practices. From recyclable packaging to carbon-neutral printing processes – designers are turning to green alternatives to convey their messages not only aesthetically but also responsibly. The ‘rewilding’ approach creates a unique blend of graphic creativity and environmental awareness, which will be a particular focus in 2025.

Don’t just consider the environmental impact when designing your printed products – think about it right from the start when choosing your materials. From recycled, PVC-free and compostable materials right through to high-quality organic cotton – discover our Environment & Recycling: Thematic Section, to make products even more sustainable.

AI support in graphic design has long since become more than just a technical trend – by 2025, it will fundamentally shape the way designers work and think. Artificial intelligence offers powerful tools that not only automate repetitive tasks but also inspire creative processes and make them more efficient. This technological advancement opens new doors for innovative designs and strategic working.

A key advantage of AI in graphic design is the automation of time-consuming routine tasks; tasks such as resizing, creating colour palettes or generating layouts can be carried out quickly and accurately by AI software. This gives designers more scope to focus on the creative and conceptual aspects of their projects.

AI is also playing an increasingly important role in the creative process. Machine learning makes it possible to analyse existing designs and generate personalised suggestions that incorporate current trends, colours and styles. This not only enables designers to develop new approaches more quickly, but also to benefit from unconventional perspectives generated by AI-powered tools.

The use of AI in graphic design is a balancing act between technology and creativity – a trend that will continue to gain significance in 2025, as it combines efficiency, innovation and inspiration.

‘3D hyperrealism’ is a groundbreaking trend in 2025 that blurs the boundaries between digital design and reality. Using sophisticated 3D technologies and advanced rendering software, designers create impressively detailed works that look like photographs – or even surpass them. This approach not only offers visual fascination but also a wide range of applications in fields such as product design, advertising, video games and virtual worlds.

At the heart of this trend lies the perfection of light and shadow effects, realistic textures and the finest attention to detail. Every crease, every reflection and every surface is rendered with such precision that it appears almost tangible to the viewer. The art of 3D hyperrealism lies in perfectly staging the illusion of reality whilst evoking emotional responses.

Particularly in advertising and branding, this style is a powerful tool for showcasing products and brands in innovative ways. Thanks to its immersive effect, 3D hyperrealism is ideal for capturing attention and creating unforgettable visual experiences. In an increasingly digitalised world, this trend remains a testament to the possibilities of modern technologies and the boundless creativity in graphic design.

The Pantone Colour of the Year 2025, “Mocha Mousse”, brings a special blend of elegance and comfort to the world of design with its warm, earthy tone. This soft, chocolatey shade symbolises a connection to nature and exudes calm and stability – qualities that are increasingly valued in a fast-paced world.

Whether in fashion, interior design or graphic design – Mocha Mousse captivates with its versatility. It creates spaces and designs that are both stylish and inviting, fostering an atmosphere of comfort and harmony. Particularly interesting is how it combines with other colours: from bold contrasts to soft, neutral tones, Mocha Mousse offers endless possibilities for bringing a timeless aesthetic to projects.

In 2025, this colour will not only play a key role in visual communication, but will also serve as an inspiring guide for creating designs that are both emotive and contemporary. Mocha Mousse is more than just a colour trend – it embodies an invitation to redefine naturalness and elegance.