Graphic Design Trend Guide 2020
New Year, new trends – As a graphic designer, you give free rein to your creativity every day and enjoy trying out new things. This time, it wasn’t just a new year but a new decade that was just around the corner. This makes it all the more exciting to see which direction the a new era in terms of design.
You’d like to the evolution of the 2020s Want to do more than just follow along – do you want to get creatively involved in the development process? It’s precisely for those of you who feel this way that we at druck.at have Our favourite graphic design trends for 2020 All summarised at a glance. Be inspired and breathe new life into your designs!
Trendy fonts for 2020
Gerwalt from druck.at: The possibilities surrounding the use of typefaces – particularly for use on the web – have undergone a revolutionary change in recent years with the introduction of web fonts and services such as Google Fonts. Now, the next stage of development in this area is here with More options and customisation possibilities to: Fonts are becoming visually much more versatile and multifaceted.
Whether when designing Logos, for the creation of Websites or in other areas of marketing such as Social media – Fonts make an impression and can further emphasise the meaning of the text.
In the new year, the trend ranges from nostalgic vintage typefaces to minimalism and is characterised above all by the motto ‘turning old into new’.
Here at druck.at, we’ve got loads of inspiration for Font trends for 2020 Ready:
▸ Bold typefaces
We expect in 2020 Be bolder with bold, eye-catching fonts. Whilst sans-serif typefaces are often preferred in our digital age due to their timeless modernity, but Serif typefaces are becoming increasingly common. Especially as logos, they ensure uniqueness and really catch the eye!
We particularly like these bold typefaces:
Serif: Capri Serif/Sans Duo | Kristopher
▸ Minimalist typefaces
Even though the new decade is encouraging a greater willingness to experiment and calls for bold typefaces, minimalist typefaces remain very much in vogue. They exude a distinctive elegance and present every project in a professional light. They add a special visual twist fonts spaced far apart, which have more space between the letters and, despite their minimalist design, make a statement with their openness.
▸ Hand lettering & calligraphy
In contrast to minimalism, hand-lettered fonts lend designs a very personal touch. In particular, the current The bullet journaling craze has reignited a love for the handwritten word. This trend is perfect, particularly for lifestyle blogs or weddings, and adds a particularly creative, personal touch!
We particularly like these handwritten-style fonts:
Naive Line | Joyfully Handwritten Font | Blue Liquid | Featherly Hand-Lettered
▸ Rustic typefaces with a vintage feel
Old styles keep coming back into fashion, so we’re hoping to see more of a vintage trend in 2020 too. TV series such as *Stranger Things* are leading the way with their logo and setting a trend towards the tried and tested. Mostly in a serif style, rustic typefaces are particularly well suited to traditional businesses and establishments such as inns, wine taverns or breweries.
Colour trends for 2020
When it comes to colours, 2020 is set to be anything but dull. We’re kicking off the new decade with the following trend colours.
Trend colour for 2020 – Pantone 19-4052 Classic Blue
Every year, Pantone presents THE colour of the year. In 2020, this is ‘Pantone 19-4052 Classic Blue’, a vibrant, elegant blue that symbolises peace and reliability.
This timeless colour is reminiscent of a sky at dusk and symbolises the broadening of our horizons, clear thinking and open communication. It provides a stable and therefore perfect foundation for the transition into a new era.
More of druck.at’s favourite colours for 2020, guaranteed to liven up any design:
5 major graphic design trends for 2020
▸ Animated illustrations
Anyone looking to embrace innovation in 2020 should focus on animations.
An animated logo is a unique way to bring a brand to life. Animated illustrations have the ability not only to Attracting the attention of potential customers not only to attract attention, but also to hold it for a few seconds. Further advantages include, on the one hand, the opportunity to promote a brand or packaging complex information into a short story and, on the other hand, a high brand recognition.
Thomas from druck.at: In my opinion, the influence of animation and motion design will continue to grow in 2020 and become increasingly important across all sectors. From UI design and logo animations right through to kinetic typography and ‚animated posters‘. This makes it possible to convey complex topics more easily and quickly, ensuring they are remembered for longer.
Whether it’s motion graphics that bring visuals to life or more complex animations that also incorporate a storytelling element – animations in 2D, 3D or a combination of both ensure More interaction, visitors and conversions as static images. In 2020, even more animations will be featured in sequence form, combining individual frames with dynamic transitions for a particularly clear and vivid presentation ensure.
▸ Retro-style logos
As already mentioned above in relation to typeface trends, the retro style is also making a comeback in logo design! In addition to the typeface, this is a good place to play around with patterns, colours and material effects. For example, a Recycled paper look or natural pastel shades for the perfect retro design.
▸ Smooth colour gradients
In contrast to the trend for geometric shapes, which is characterised by straight lines and sharp edges, the trend for flowing colour gradients is very much in focus in 2020. This style of design creates an impression of movement, creativity and vibrancy. There are no limits to creativity here. Whether it’s the flow of colour, the movement of liquids or the motion of other shapes – this trend brings dynamism to any animation, advert or other visual presentation.
▸ Digital drawings
Nowadays in particular, it is possible to take professional-quality photos with almost any device – be it a compact camera, an SLR or a mobile phone. Consequently, this year’s creative development and challenges are shifting further towards drawing. Thanks to programmes such as ProCreate and Adobe Fresco Digital art is very much in vogue.
From the Oil painting effect right through to Watercolour effect Anything is possible. Even photographs can be transformed into a painted portrait and impress with a lifelike quality that is almost indistinguishable from analogue works.
▸ Creative ranges
Creating cool visual effects with lines – we expect this trend to become even more prevalent in 2020. Whether in advertising, on product photos, on packaging or as illustrations – there is plenty of creative scope, and so the lines bend in a wide variety of ways to achieve unique effects.
Summary of the 2020 graphic design trends
Last but not least, we’d like to highlight our favourite trend, which is timeless and arguably the most valuable design ingredient shows:
If you want to incorporate trends into your project, it’s important to put your own spin on them. Don’t just copy them – make them your own. - Katrin from druck.at
Inspiration drawn from new trends combined with the Uniqueness of the customised designer. Do your own thing and create your own personal, creative masterpiece!
With these trend predictions for graphic design in 2020, we at druck.at wish you a happy and creative year!
