Direct Mailing 2.0: Interactive experiences thanks to modern technologies

11 January 2024

3 min

Direct mail is an effective way to carry out large-scale, targeted mailings and reach your target audience directly. It gives you the opportunity to convey personalised messages – whether to express thanks, introduce a new product or promote other items. However, there is a risk that they can often come across as monotonous. By using modern technologies, though, you can significantly boost the impact of your direct mailings. That’s why we’ve summarised three exciting options for you here, to ensure your mailings aren’t easily forgotten.

QR codes offer numerous applications in direct mail. For example, you can place a QR code on your Postcard that links to a landing page where your audience can find further information about your company, your products or your promotions. You can also run competitions where participants must scan the QR code to take part. This way, you can pique your target audience’s curiosity and encourage them to engage more deeply with your message. Another use for QR codes is linking to your social media channels. By having a QR code printed on your direct mail, you can encourage your customers to follow you on social media platforms or share your posts. This helps you increase your reach and promote your brand.

This new technology offers you the opportunity to Postcards or Letters Bringing them to life with interactive elements. Imagine if your recipients could scan your postcard and suddenly a 3D model of your new product appeared, which they could view from different angles. This can be very useful for furniture, allowing people to visualise exactly where it would fit best in a room. It’s also a great way to visualise a new ring on your finger when it comes to jewellery. Personalisation is also possible. For example, the augmented reality content can be integrated into the interactive display with the recipient’s name. This makes your customers feel personally addressed and reinforces the impact of your message.

Besides Postcards and Letters You can also use innovative packaging with interactive elements to make your direct mail even more impressive. Imagine someone opening your parcel to find, for example, a screen that automatically plays a video. Or imagine your customers being able to access additional information by touching or sliding certain parts of the packaging. Another option is to hide a message or a small gift inside a maze that can only be opened at the correct end. By using such methods, you can surprise people in a truly unique way and make a lasting impression.

Want to send out a large mailing but don’t know how? From printing and personalisation to dispatch – we’ll be happy to take care of it for you! On our print blog Direct Mailings, Info.Mail – everything you need to know about direct mail We’ll show you the wide range of possibilities.

The question now is: what types of printed materials are needed for direct mail? In our ‘Mailings’ section, we’ve listed all the products you can personalise for your mailings. You’ll also find everything you need to know on the subject here.